FRIBE FORM is a tribute to historical treasures, exquisite craftsmanship and timeless design, founded by Heléne Friberg, former film actress, soloist of the Royal Swedish Ballet, and copywriter.
It started with a nagging conscience – and love for my family! Attics and cellars were brimmed with unpacked boxes. Too full of affection and values to get rid of.
My bad consciousness evolved into curiosity. I realized I wasn’t alone in feeling this way. If I could ease my conscience, maybe I could also help others. I decided to give it a try. By redesigning and updating existing quality items into timeless and exquisite interior accessories I promote a sustainable way of life for more people.
Like all my products, the logotype is inherited, recycled, and refined. The mirrored F now reflects the historical heritage and craftsmanship with a future need for zero waste. When I ran into the urban expression fribe [frai:b] as in awesome, tight, cool, grand, fantastic, boss... the brand logotype was ready to flourish once again. Now a new, recycled, and registered trademark. Watch the fribe reference.
FRIBE FORM will never hook on fast-moving trends. Instead, I hope to inspire opting out of linear production and quick consumption. Together we can make a brighter future and a healthier climate on our planet. Be proud of our history and act circularly. For our children and generations to come. I will do everything I can to make you feel the Great Fribes in a more circular living.
Join me on this journey as we uncover the stories behind precious keepsakes.
My creative entrepreneurial father. With an outstanding ability and desire to inspire, he activated people of all ages to appreciate the importance of historical roots and cultural values. Always encouraging, never demanding he made me see the big world, be persistent, and always stay curious. He is also the father behind the idea and first prototype of our signature product, Fribe Form The book lover's light.
Enlighten me
My beautiful mother. So humble. So shy. So immensely protecting, loving, and caring for our home and the family’s well-being. She introduced me to the esthetic world of scenic art – music, theatre, and dance. She made me cherish things with a history and the joy of bringing beauty into everyday life. The Ingrid Collection is a tribute to her love and legacy of handmade laces, once inherited from her mother and now given to me.
Serve me
My first Hat Walk Happening made everyone smile and spread love. The exhibition booth was a fribe attraction.
The lamp was also represented at the grand entrance exhibition, curated and styled by Dennis Valencia.
And at the event stage stylist Jan Rundgren showed another fribe version of the lamp. We were noticed in the press.
A spontaneous interview was made, and the first The book lover's lights have been sent to spread their light of Great Fribes in Sigtuna.
Thank you for visiting and for all fribe words about the lamp.
Fribe is the urban expression that says it all: awesome, cool, fantastic, grand, tight, boss... We just love it!
You know that unmistakable feeling you get at the end of a long working week with a rewarding weekend heading up.
Nothing matters, anything is possible. All is awesome. You cannot stop yourself from bursting out : I've got major fribes!