FRIBE FORM is a tribute to historical treasures, exquisite craftsmanship and timeless design, founded by Heléne Friberg.
It started with a nagging conscience, love for my family, and attics brimmed with boxes, eldom unpacked. To full of affection and values to get rid of.
FROM BAD CONSCIOUS TO GREAT FRIBES
The bad consciousness evolved into curiosity. I realized I wasn’t alone in feeling this way. If I could ease my conscience, maybe I could also help others. I decided to give it a try. By redesigning existing quality items into timeless and exquisite interior accessories I promote a sustainable way of life for more people.
A RECYCLED BRAND
Like my products, the logotype is inherited, recycled, and refined. The mirrored F now reflects the historical heritage and craftsmanship together with the future need for zero waste. When I ran into the urban expression fribe [fra:ib’] meaning; awesome, tight, cool, grand, fantastic, boss… the brand logotyp was ready to flourish once again. Now as a recycled and registered trademark.
ON A MISSION
FRIBE FORM will never hook on to a fast-moving trend. Instead, I hope to inspire opting out of linear production and quick consumption. Together we can make a brighter future and a healthier climate on our planet. Be proud of our history and act circularly. For generations to come. I will do everything I can to make you feel the Great Fribes.
Join me on this journey as we uncover the stories behind precious keepsakes.